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Blackwater’s Brand Challenge Runs Deeper than a Name Change
If you read the paper, watch the news, or even scan the first few headlines on your iGoogle page’s RSS feeds, you’ve heard of Blackwater; and you likely first came to know the firm amidst a firestorm...
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BrandCulture’s Santa Monica Creative Work in New York Times
Read all about it, and see the work first-hand on Santa Monica beach! (adorning the rubbish bins) The post BrandCulture’s Santa Monica Creative Work in New York Times appeared first on b+c | Branding,...
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2011: The Year Green Branding Comes of Age?
Welcome back loyal readers. We hope you all sent 2010 out with a bang, and enjoyed a restful and restorative start to the new year. Now let’s get to it, shall we? We recently saw these nicely designed...
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Old City, New Identity
Cartagena de Indias was formally founded as a city on June 1st, 1533, but the area in and around what is now Colombia’s 5th largest urban area has been inhabited since 7000 BC. 9000 years later, the...
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Starbucks Takes a Risk with its New Logo
The design blogs we’re reading are heaping praise on the newly simplified Starbucks logo. As much as we love simplicity, the strategist in us isn’t so sure that Starbucks made the right move....
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Think Twice Before Using an Acronym for a Name
Deposit Interest Retention Tax – that’s what the Irish government formally named the tax levied on interest earned in bank accounts. In practice, the government and its taxpayers call it DIRT. It must...
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Logo and Brand are NOT the Same Thing
The usually illuminating Tony Spaeth has let our industry down big time. In his review of Starbucks’ new logo, Spaeth repeatedly refers (and quotes Starbucks Chief Design Officer Steve Barrett...
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Can Brands Be Too Honest?
We certainly agree with the pundits that brands now operate in an environment characterized by relentless transparency. No longer can brands create Potemkin Villages to conceal their true colors...
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When Product Placement Leads to Branding Fail
In many cases, movie product placement can be a match made in heaven between brands and moviemakers. Brands get high-profile advertising and film producers get much needed up front financing. Some take...
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